Inside Yahoo`s Identity Crisis

The exclamation point at the end of its logo once symbolized Yahoo’s synonymity with the exciting opportunities of the Internet. Originally dubbed “Jerry’s Guide to the World Wide Web,” Yahoo defined itself as the portal to the digital world. Missteps and missed opportunities caused it to lose out on some key opportunities—including an acquisition of rival Google—which is now costing it Web traffic and advertising revenue and raising questions about its viability. Under pressure, Yahoo is trying to reinvent itself as a true multimedia company, investing millions of dollars in new technology and products that could restore its former glory.

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Also in This Feature:

  • Yahoo Timeline
    A look at Yahoo’s development from its founding in 1994 to present
  • Return of the CEO
    Just as Michael Dell and Steve Jobs reclaimed their CEO mantles, can Jerry Yang lead Yahoo back to glory?