Avon Base Case

Company: Avon Products Inc
Headquarters: 1345 Avenue of the Americas, New York
Phone Number: (212) 282-5000
Business: Sales of cosmetics, beauty products and fragrances through independent representativesChief Information Officer: Harriet Edelman
Financials in 2000: $5.7 billion in revenue, $478.4 million in net income, net profit margin 8.4%Challenges: Transform manual, paper-based processes into electronic processes; seek new growth through sales over Web and in retail stores; improve forecasting accuracy; and streamline business operations, all at same time
Baseline Goals:

  • Improve operating margin by 1/2 percentage point a year
  • Reduce inventory on hand by eight days’ worth a year
  • Get half of all orders to be placed online
  • Improve forecasting by 30%