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Selling the Not-So-Easy-to-SellPalace Sports and Entertainment, owner of the NBA Detroit Pistons, has leveraged its Salesforce environment to help it overcome poor play, as well as the closing of the venue it has owned and run for nearly three decades.
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Poor Digital Monitoring Hurts Customer ExperienceWhile the majority of IT professionals are familiar with the concept of digital experience monitoring (DEM), only a small minority of organizations are actually deploying these solutions, according to a recent survey from SolarWinds. The resulting...
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How Cognitive Computing Can Fuel Sales and CXWhile the majority of sales and marketing executives believe that cognitive computing will emerge as a disruptive sales and marketing force in their industries, relatively few are working with a cognitive computing strategy today, according to a...
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How Data Can Create Customer-Obsessed CompaniesCompanies in which the CFO and other executives collaborate closely on customer-focused data are gaining a significant competitive edge in their industry, according to a recent study commissioned by Dun & Bradstreet and conducted by Forrester...
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Connecting the Customer Dots Is Vital to BusinessMost companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don't make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big...
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How to Improve Content Delivery to Your CustomersWhile IT and other departments are fully committed to content initiatives, they admit that they're falling behind in adopting the latest in content delivery technologies to boost efficiencies and better meet customer needs, according to a recent...
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Mobile-Friendly CRM System Empowers Credit UnionA cloud-based CRM system designed for use on mobile devices and computers enables this credit union's employees to provide faster, better service to members.
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Display System Spurs Collaboration & ProductivityClimb Real Estate installed an interactive display and presentation system that’s a key part of a collaborative work environment for employees and customers.
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Marketers Lack IT Tools to Fully Engage CustomersA significant number of global marketers said that even though they have ample access to customer-related data, their current technology resources make it difficult to use that data to make decisions in real time, according to a recent survey from...
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CMS Boosts Museum's Online Traffic and RevenueAs part of its digital transformation, The Henry Ford institution uses a CMS to create a strong Web presence that attracts visitors and generates revenue.
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