Net GainsBy Baselinemag Print
More than ever, candidates are relying on technology to broadcast their messages and attract voters. Baseline's sister publication CIO Insight recently took a look at the Internet's role in the 2008 presidential campaign and found that strategies for running on the Web differ—as do results. (See www.cioinsight. com for more.) One of the easiest, cheapest ways is through social networking sites like Facebook and MySpace. A look at how Democratic candidates are faring on those sites shows us that Web indicators correspond well with the current mood of the voting public. But those leading the polls on the Republican side are lagging behind online.
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