Orbitz Base CaseBy Deborah Gage Print
Snafus over schedules and fares have lost the online travel service customers. If Orbitz can't keep its data straight, it'll never take off.
Orbitz Base Case
Headquarters: 200 S. Wacker Drive, Suite 1900, Chicago, IL 60606
Phone: (312) 894-5000
Business: Provides low-fare airline tickets and other travel services online; co-owned by five major airlines
Financials in 2001: $43.4 million revenue, $113 million pro forma net loss
Chief Information Officer: Kevin Malover
Challenge: Lower cost of transactions by making customer service, fulfillment and marketing more efficient
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