Bayer AG Base Case

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For Bayer, computing technology could shave years off the time it takes to bring drugs to market. But what's the payoff for the drug industry?

Bayer AG Base Case

Headquarters: Leverkusen, Germany

Business: Bayer AG is one of the world's biggest pharmaceutical makers, best known for its eponymous aspirin, its Cipro antibiotic, Alka-Seltzer remedy and One-A-Day vitamins. Besides drugs, its operations include consumer-care products and chemicals.

Chief Technology Officer: Achim Noack

Drug sales in 2001: $4.2 billion

Challenge faced: Using information technology to increase the number of drug possibilities for Bayer

Baseline Goals:

  • Increase the percentage of drugs that make it out of clinical trials and get onto the market to 14% from 11% currently
  • Put at least two new drugs on the market annually
  • Bring 20 candidates to clinical trial in 2002

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    This article was originally published on 2002-04-15
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