What You Should Do

By Deborah Gage Print this article Print

Large corporations are demanding just one electronic marketplace per industry. Even Transora, the big consumer packaged goods exchange must merge, according to Target's CIO.

: Joining E-Marketplaces">

What You Should Do: Joining E-Marketplaces

Before agreeing to join an online marketplace:

  • Evaluate its operations. Make sure the marketplace improves processes in which you're already involved
  • Compare returns. Figure out whether a marketplace formed by others will generate a higher return than investing inside your own company
  • Consider the law. Review the nature of collaboration to make sure it doesn't draw antitrust attention
  • Evaluate security. Your own operations should not be compromised
  • Protect your data. Confidential business information should be kept out of the marketplace

    Source: Federal Trade Commission

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    This article was originally published on 2002-07-02
    Senior Writer
    Based in Silicon Valley, Debbie was a founding member of Ziff Davis Media's Sm@rt Partner, where she developed investigative projects and wrote a column on start-ups. She has covered the high-tech industry since 1994 and has also worked for Minnesota Public Radio, covering state politics. She has written freelance op-ed pieces on public education for the San Jose Mercury News, and has also won several national awards for her work co-producing a documentary. She has a B.A. from Minnesota State University.

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