What You Should DoBy Deborah Gage Print
Worries about data-mining technologies have appliance manufacturers returning to the drawing boards.if You're Collecting Customer Data">
Understand exactly the customer data you're tracking and how you're using it.
Just because an action (like mixing Web data with store data) may be legal, doesn't mean customers will find it acceptable.
If you're going to share or rent data, for example, tell customers.
SOURCE: Meta Group
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