Calculating a Return on Digital Assets
In early 2000, AOL Time Warner Book Group Chief Executive Larry Kirshbaum had a gut feeling the company would need a digital asset management system
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In early 2000, AOL Time Warner Book Group Chief Executive Larry Kirshbaum had a gut feeling the company would need a digital asset management system
Clearly, Prada focused on coolness, not return on investment, when planning its Epicenter store in Soho. As a result, it may have achieved only 20%