Author: Joshua Weinberger

Establishing Proof of Life(Cycle)

After years of dithering about just what makes up product lifecycle management (PLM)—in fact, after not being able to agree on what to call it,

Meta Group: Winning Hearts and Minds

Looking to differentiate itself from market monolith Gartner, Meta Group has chosen specialized customer service as its defining trait. Meta calls this “cultivating client intimacy”—but