Creating a Corporate Data Culture
By Mike Redding Consider the following scenario: A customer service manager believes the company can increase repeat sales if its customer service reps contact all
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By Mike Redding Consider the following scenario: A customer service manager believes the company can increase repeat sales if its customer service reps contact all
By Julie Steiner Today, companies—especially those with brand-focused businesses—are concentrating their efforts online, but not all of them are successful at using social media to
By Leigh Branham The good news in this economy is that more people have been holding onto their jobs. The bad news is that the
By Peter Ridgley Corporations today face a high risk of a security incident and the increased possibility of serious financial problems caused by a data
By Spyros Stamoulis and Gareth Cummins Today’s challenging economic environment, intense competition and pressure on growth make business intelligence more important than ever. A successful
By John Lucker Although reams have been written about analytics, and opinions abound about its potential to change how businesses think and behave, analytics in
By Marty Nemzow There always has been tension between functionality and security, and likely always will be. Functionality usually wins out because we can calculate
By Mohan Nair It’s been a grueling five years. On the global stage we’ve seen bailouts, rampant unemployment, sluggish consumer confidence, declining home values and
By Laura Kelley We live in a world today in which nearly every one of our actions produces some type of data—whether it’s shopping and