Secondary Dimension In Google Analytics Explained

Secondary Dimension In Google Analytics Explained

One of the most vital roles or skills of a digital marketer is to perform detailed data analysis and create exhaustive reports. Digital marketing analysts must dive deep into the data and create actionable insights. These insights can be used to make the best business decisions and drive your enterprise toward its intended goals. But what is a secondary dimension in Google Analytics?

This feature in Google Analytics helps marketers achieve near-perfection in their analytical efforts. In Google Analytics, a secondary dimension is an additional layer of data. You can add it to the primary dimension to gain more insight into user behavior.

An example:

Analytics experts looking at the source from where the traffic is originating (primary dimension) can add a landing page (secondary dimension) to check which pages are the most popular for each traffic source. This can help them clearly identify the sources driving the most valuable traffic to their website.

A Deeper Look At Secondary Dimension In Google Analytics

It is possible to add four secondary dimensions in Google Analytics to get a more detailed understanding of user behavior. Additionally, some aspects that constitute the secondary dimensions are geographic location, device type, and user behavior metrics such as bounce rate or session duration.

Google Analytics Secondary Dimensions act as additional parameters to be added to a report to provide enhanced context and details to the data. These dimensions also can help you understand your website visitors and their behavior better.

Some Key Facts About Secondary Dimensions in Google Analytics

Get More Detailed Information

Secondary dimensions add an additional layer of detail to your reports. Afterward, they allow you to segment and analyze data based on traffic source, user behavior, demographics, and technology.

Add The Details To Multiple Reports

Add the Secondary dimensions to nearly all standard reports in Google Analytics. These also include Acquisition, Behavior, and Conversion reports, among others.

They can Help Filter Data

All in all, you can use secondary dimensions to filter your data. In addition, this is a simple way of isolating specific segments of your audience or website behavior.

They Help Discover Valuable Insights

By adding secondary dimensions, you can gain more detailed insights into your website performance. For example, when you add a secondary dimension of the device category to a report on landing pages, you can find the pages that perform better on mobile versus desktop.

You Are Allowed To Add Four Secondary Dimension

You can add up to four secondary dimensions to a report in Google Analytics. This means you can allow you to analyze your data in minuscule detail.

It is apparent from the term that the secondary dimension is a subset of the primary dimension. It can be added to the existing data to extract a more comprehensive analysis.

To add a secondary dimension, follow these steps:

  • Firstly, click on the secondary dimension, located at the bottom of the list of primary dimensions.
  • Examine the list of dimensions. You can enter a part or all the dimension names into the search box
  • Choose the dimension name – primary or secondary
  • Finally, a more detailed analysis is needed, you must make more than two dimensions.

Secondary dimensions in Google Analytics are increasingly leveraged as powerful resources for gaining insights into website performance and user behavior. By using them effectively, businesses can better understand how visitors interact with their websites. They can improve their visibility and boost their online presence by making decisions that are data-driven.

You can add up to four secondary dimensions to a report, allowing you to analyze your data in increasingly granular detail.

Secondary dimensions are a powerful tool in Google Analytics that can help you better understand your website visitors and their behavior. By using them effectively, you can make data-driven decisions to improve your website performance and achieve your business goals.

To this end, you can add a secondary dimension to a report in Google Analytics, simply click on the Secondary dimension from the dropdown menu provided at the top of the report and choose the dimension you want to add.

Some commonly used secondary dimensions include:

Traffic Source

It clearly points out where your traffic is coming from, such as search engines, social media, or referral websites.

User Demographics

User demographics provide information about the age, gender, and requirements of your website visitors.


The behavior dimension shows how users are interacting with your website. You can also find details about the time they spend on a page or how many pages they view per session.


This dimension provides information about the device and browser used to access your website.


To conclude, secondary dimensions in Google Analytics allow you to explore your website data in detail by adding an additional layer of information to your reports. Furthermore, they help you segment and analyze your website data based on different criteria and dimensions, providing a more in-depth understanding of user behavior and website performance. The secondary dimension in Google Analytics can also help you make more informed decisions about your website and marketing strategies.