Month: October 2012

Creating a Corporate Data Culture

By Mike Redding Consider the following scenario: A customer service manager believes the company can increase repeat sales if its customer service reps contact all

Digital Marketing Tools Improve Performance

By Samuel Greengard The intersection of information technology and marketing is proving nothing short of revolutionary. Digital wallets, social media, transactional marketing techniques and big

Is a Cyber Pearl Harbor a Real Threat?

By Samuel Greengard In recent weeks, U.S. financial institutions such as JP Morgan Chase, Capital One and Wells Fargo have undergone sustained cyber-attacks from sources