Month: September 2010

Business Strategy on Facebook

Rosetta Stone is not afraid to mix it up with customers on Facebook. ?If you want to say a competitor?s product is better, we let

Questions For Potential Employers

In a previous article I critiqued the questions many recruiters and hiring managers ask potential employees and contractors*.  Equally important are the questions job candidates

Customers Are Critical to Transformation

The customer remains king, and enterprises that engage in transformative strategies must always take customer needs and perceptions into consideration. Sears, the pioneer in catalog