NEW YORK (Reuters) - Web search leader Google Inc. plans to start
selling ads to appear in Web videos after it agreed a partnership with
YuMe, an online video advertising network.
YuMe, a Redwood City, California-based start-up, said on Thursday,
it will serve InVideo overlay adverts as part of Google's AdSense for
video beta advertising program.
Google has traditionally used AdSense for text-only advertising but
said the video program extends its offer to targeted,
contextually-relevant video graphical ads and text overlays.
Google has been working on ways of developing advertising revenue
for online video since it bought YouTube, the video-sharing site, in
November 2006.
As Internet access speeds become faster around the world more
television and Hollywood-produced video content is moving to the Web on
sites like Hulu.com, owned by News Corp and NBC Universal, and
Fancast.com, owned by Comcast Corp.
YuMe said Google is one of the third-party feeds accepted by YuMe's
Adaptive Campaign Engine, which helps Web publishers in its network
match each video ad impression with the best money-making ad placement
in realtime.
(Reporting by Yinka Adegoke; Editing by Greg Mahlich)
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