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Ameritrade: Hand in Hand
By John McCormick
2003-11-01
Article Views: 899
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Ameritrade: Hand in Hand - ' Ameritrade Base Case ' (
Page 4 of 4 ) Ameritrade Base Case
Headquarters: 4211 S. 102nd St., Omaha, NE 68127
Phone: (800) 237-8692
Business: Online financial-services company
Chief Information Officer: Asiff Hirji
Financials: Revenue, $713 million; net income, $137 million; net profit margin, 19% of revenue. Figures are for fiscal year ended Sept. 26, 2003.
Challenge: Improve stock-trading features and functions while incorporating the operations of an acqusition, Datek, into its own systems.
Baseline Goals:
Cut $173 million in annual costs, about half of which could come from integrating Datek.
Support 450,000 trades per day. Average number of trades per day in fourth quarter ended Sept. 26, 2003, was 158,000.
Retain more than 90% of customers from both Ameritrade and Datek.
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