Inside MySpace: The Story

By David F. Carr  |  Posted 2007-01-16 Email Print this article Print
 
 
 
 
 
 
 

Booming traffic demands put a constant stress on the social network's computing infrastructure. Here's how it copes.

Booming traffic demands put a constant stress on the social network's computing infrastructure. Yet, MySpace developers have repeatedly redesigned the Web site software, database and storage systems in an attempt to keep pace with exploding growth - the site now handles almost 40 billion page views a month. Most corporate Web sites will never have to bear more than a small fraction of the traffic MySpace handles, but anyone seeking to reach the mass market online can learn from its experience.

Story Guide:

  • A Member Rants

  • The Journey Begins

    Membership Milestones:

  • 500,000 Users: A Simple Architecture Stumbles
  • 1 Million Users:Vertical Partitioning Solves Scalability Woes
  • 3 Million Users: Scale-Out Wins Over Scale-Up
  • 9 Million Users: Site Migrates to ASP.NET, Adds Virtual Storage
  • 26 Million Users: MySpace Embraces 64-Bit Technology
  • What's Behind Those "Unexpected Error" Screens?

    Also in This Feature:

  • The Company's Top Players and Alumni
  • Technologies To Handle Mushrooming Demand
  • Web Design Experts Grade MySpace
  • User Customization: Too Much of a Good Thing?

    Reader Question: Is MySpace the future of corporate communications? Write to: baseline@ziffdavis.com

    Next page: A Member Rants



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    David F. Carr David F. Carr is the Technology Editor for Baseline Magazine, a Ziff Davis publication focused on information technology and its management, with an emphasis on measurable, bottom-line results. He wrote two of Baseline's cover stories focused on the role of technology in disaster recovery, one focused on the response to the tsunami in Indonesia and another on the City of New Orleans after Hurricane Katrina.David has been the author or co-author of many Baseline Case Dissections on corporate technology successes and failures (such as the role of Kmart's inept supply chain implementation in its decline versus Wal-Mart or the successful use of technology to create new market opportunities for office furniture maker Herman Miller). He has also written about the FAA's halting attempts to modernize air traffic control, and in 2003 he traveled to Sierra Leone and Liberia to report on the role of technology in United Nations peacekeeping.David joined Baseline prior to the launch of the magazine in 2001 and helped define popular elements of the magazine such as Gotcha!, which offers cautionary tales about technology pitfalls and how to avoid them.
     
     
     
     
     
     

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