Case 004: eBay - Without a .NET - ' eBay Base Case '
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eBay Base Case
Headquarters: 2145 Hamilton Ave., San Jose, Calif.
Phone Number: (408) 558-7400
Business: Provides a Web-based community in which buyers and sellers are brought together in an auction format to buy and sell items.
Chief Information Officer: Maynard Webb, president, eBay Technologies
Financials in 2000: $431.4 million in sales, $48.3 million in net income, 11% net profit
Challenge: Upgrade existing technology to accommodate projected traffic growth, increase productivity of developers, improve integration of eBay software with partners' software, customize services for targeted sellers and buyers, and improve overall user experience.
Baseline Goals:
Achieve annual sales of $3 billion by 2005
Handle $50 billion worth of merchandise in auctions annually by 2005
Maintain—and expand on—current annual gross profit margin of 82%
Make buying and selling items on eBay easier and more focused on well-identified demographics
Projects: Customer Service 
