Analytics/Big Data

Can Big Data Help Save Our Planet? Our lifestyles cause greenhouse gases, but they also create huge volumes of behavioral data that can be used to gain insight into how we contribute to pollution.
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Connecting the Customer Dots Is Vital to Business Most companies believe they make it a priority to really know their customers, but the perception of many consumers is that businesses don't make the effort to understand them. A recent study conducted by Researchscape on behalf of cloud and big...
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Which Data Analytics Jobs Offer the Best Salary? The number of data science and analytics (DSA) job openings will continue to grow impressively between now and 2020, according to recent research from Burning Glass Technologies, IBM and the Business-Higher Education Forum (BHEF). The accompanying...
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Boticário Group Deploys Advanced User Analytics Brazil's largest cosmetic company builds an advanced user analytics framework to understand the user experience and improve system performance.
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Leveraging Big Data and Machine Learning Real estate site Trulia uses big data and machine learning to create a better user experience that's tailored to the preferences of customers looking for a home.
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Marketers Lack IT Tools to Fully Engage Customers A significant number of global marketers said that even though they have ample access to customer-related data, their current technology resources make it difficult to use that data to make decisions in real time, according to a recent survey from...
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Cloud, Mobile and Analytics Help Retain Employees Concerns about retaining the staff prompted the Anderson Center for Autism to seek a tech solution that was compatible with the center's people-first philosophy.
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Cognitive Computing Pricing Tool Protects Profits The Ermes Group, a major retailer, uses a cloud-based price optimization tool to stimulate sales with tactical markdowns that don't hurt the bottom line.
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How to Get Business Value From Big Data Analytics It's essential to adopt a broader scope about data and analytics, create a very flexible and agile IT framework, and build a strong foundation for data science.
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Pfizer Gets Rx for Self-Service BI The firm uses self-service BI dashboards that enable business users to drill down into any set of data at will, without intervention required on the part of IT.
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