Analytics/Big Data

Securities Firm Adopts a Blended Data Approach Rosenblatt Securities turns to a blended data approach to push the envelope on data collection and information delivery, significantly improving performance.
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CEOs Want Strong Metrics on Marketing Activities CEOs want marketing activities to be continuously measured and decision making to be based on metrics, so they can identify channels that convert the most sales.
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Taking a Skillful Approach fo Data Science IT executives must prepare for a massive shift away from the role of enterprise infrastructure guardians (a trend driven by the cloud) and toward data science.
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Business Intelligence Tool Streamlines Operations A business intelligence system at Ohio's Columbus Zoo and Aquarium improved data management, streamlined operations and increased data-driven decision making.
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Predictive Analytics Helps Vodafone Ring Up Sales The European telecom provider turns to a predictive analytics solution to improve its forecasting capabilities, predict customer behavior and boost performance.
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Rationalizing the Sometimes Irrational Customer Consumers can make emotional buying decisions, but analytics can help businesses better understand, and even predict, seemingly irrational customer behavior.
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Big Data Raises Big Privacy Questions New research outlines the challenges and responsibilities relating to data privacy. Striking a balance between business requirements and consumers' trust is key.
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Analytics Gives Lytro a Clear Business Picture The camera maker requires integrated, end-to-end planning capabilities, so it turned to a financial analytics tool to create streamlined, efficient workflows.
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Big Data's Promise: A Competitive Advantage If your technology organization isn't already fully immersed in big data tool deployment, your company may fall behind your competitors. A significant share of enterprises are now investing in big data analytics, business intelligence (BI) tools,...
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The White House Tackles Big Data and Privacy A White House report offers suggestions for managing big data and privacy. Maintaining a balance between the business benefits and consumer risks is paramount.
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