Ten Ways to Boost Your Social Media Profile

By Dennis McCafferty
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There are many real-life scenarios in which social media torpedoes a career. It's quite possible to get fired, for example, after posting inflammatory remarks in the heat of an argument—even if the discussion had nothing to do with work. Or that old frat-party photo of you could land on the computer screen of the executive who just interviewed you for a job. So, instead of elevating your vocational risk factor on social media, take full advantage of these tools to advance yourself professionally. To this end, John Challenger, CEO of global outplacement consultancy Challenger, Gray & Christmas, has come up with the following 10 ways to enhance your social media profile. Social media remains very much a moving target—one in which there are plenty of great career opportunities and just as many potential pitfalls. Those who use good judgment and take wise proactive engagement steps will come out on top. "Social media sites are revolutionary tools that can help individuals build their own personal brand," Challenger says. "However, there is a fine line between establishing an online image that can boost your professional reputation and one that can ruin it."

This article was originally published on 2013-10-07
Dennis McCafferty is a freelance writer for Baseline Magazine.
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