11 Ways to Boost Your Social Media Presence

By Dennis McCafferty
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    Develop a Game Plan

    Develop a Game Plan

    Every post should have a purpose. So identify your desired audience and consider what value your post will bring to them. Determine your ultimate goal and ways to measure your success.

Social media continues to expand at a dizzying pace: Every second, an average of 6,000 Tweets are sent—more than 500 million a day. The number of Facebook users is now approaching 900 million, with five new profiles created every second. And LinkedIn boasts approximately 350 million professionals. Meanwhile, there are 300 million monthly active users on Instagram, and an estimated 300 hours of video uploaded to YouTube every minute. In other words, there's an awful lot of competition for attention. That means you need to take proactive steps to stand out from the crowd if you want to use social media to elevate your professional profile, as well as your company's. With this in mind, consider the following 11 ways to boost your social media presence. They include advice about both the style and the substance of your posts, as well as how you should interact with social network members. The tips also provide information about making the best use of your time while on social media sites. These guidelines were compiled from a number of online resources, including SocialMediaExaminer.com and Business2Community.com.

This article was originally published on 2015-04-02
Dennis McCafferty is a freelance writer for Baseline Magazine.
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