Headquarters: 32 Wilson Boulevard 100, Addison, AL 35540
Phone: (256) 747-9800
Business: Builds, sells, finances and insures manufactured homes
Chief Information Officer: Jay Wilson
Recent financials: Posted a net loss of $14 million on sales of $364 million in fiscal 2001
Challenge faced: Find ways to eliminate redundant service calls, improve customer service and sales cycles, and reduce inventories of new manufactured homes and supplies
Baseline Goals:
