Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Remote Access, Reasonably Priced

Ten years ago, virtual private network connections lacked the bandwidth, security features and application support necessary to become a cost-effective conduit for remote access. By 2000, 20% of enterprise traffic

Show Me Some ID, Please

Who’s perusing your company’s information systems? And should they be poking around in there? Identity and access management systems can provide a central point of control over who’s allowed to

Primer: Web Services Experience Language

What is it? A language designed to allow Web site owners to present—on their own Web sites, and carrying their own brand and look-and-feel—an application they buy or rent from

Roadblock: Executive Management

The Obstacle Philip Morris International has yet to choose a system for labeling and tracking its cigarette packages all the way to the retail sale. Yet, the global arm of

PMI: Base Technologies

For the past decade, Philip Morris International and Philip Morris USA have used a select group of applications to manage their supply chains. Application Product Supplier Enterprise resource planning, supply

Gotcha!: Frequent Radio Frequency Obstacles

Broad adoption of Radio Frequency Identification technology by distributors and retailers of consumer goods continues to inch forward, spurred by new standards such as the 28-digit Electronic Product Code. This

Philip Morris International: Smoke Screen

Philip Morris “can’t keep track of every single pack of cigarettes as it makes its way through distributors and retailers,” U.S. compliance VP Jack Holleran says. A $1.25 billion settlement

A.T. Kearney: Redrawing the Supply Lines

Tracking single cigarette packs across Europe is a tough assignment, but companies all over the world have supply-chain management problems that can be just as intractable. Procurement, the buying of

PMI: Player Roster

Andre Calantzopoulos,President & Chief Executive OfficerHas spent the bulk of his career at Philip Morris working in Eastern Europe, where many smuggled cigarettes begin a circuitous journey back into the

Dana Corp.: Ready, Set, CIO

Bruce Carver stood before a dozen technology managers seated around a polished conference table at Dana Corp., a $9.1 billion automobile parts maker. As the group’s new boss and Dana’s

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.