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At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.
Twenty-five years removed from his last minor-league at-bat, Joe Choti is gearing up for his fourth season in the big leagues. Instead of throwing out gazelle-quick middle infielders from his
What is now referred to as Coase’s Law states that a company will purchase goods and services from suppliers (that is, outsource work) if the suppliers’ costs, plus the costs
After shelling out to install a security system in your home, you find it mysteriously opens the front door in the middle of the night at least once a month.
BASELINE ONLINE Calculating Costs of Installing a Workflow Management System Control workflow before it controls you. Download our interactive tool to cost out your own project. Roadblock: Reluctance What good
Many of today’s computer security problems aren’t really new – just trickier, nastier and more pervasive. Problem: Forging or “spoofing” e-mail addresses, so that messages appear to come from your
Doreen Mogavero’s marching orders appear on a screen in her cramped booth on the New York Stock Exchange floor: Sell 50,000 shares of Bank of New York. No rush. Get
BASELINE ONLINE Calculating Costs of Tracking Individual Items Estimate your own costs for tracking “individual items” all the way to the shelf. Adding Up the Cost of Spam and a
It’s not entirely clear which virus or worm corrupted the machines used in a large-scale distributed denial-of-service attack against Akamai last June. But the attackers did follow a pattern consistent
At 8:29 a.m. Eastern Daylight Time on June 15, 2004, Microsoft.com, Apple.com, Google.com and Yahoo.com, along with almost 1,100 other Web sites, were chugging along nicely. Traffic was moving around
Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.