Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Shadowcrew: Web Mobs

They operate under names such as carderplanet, stealthdivision, darkprofits and the shadowcrew. They buy and sell millions of credit card numbers, social security numbers and identification documents, typically for less

Sunny Delight: Cutting Ties

Greg Winholt, chief information officer and controller of fruit beverage maker Sunny Delight, glances at his watch; time is precious. A steady stream of heads poke into his office to

Base Technologies 5

It doesn’t take much to get an organized cybercrime ring going. Below is a list of technologies that the U.S. Secret Service and security experts say have been used by

Cybercrime’s Most Wanted

ShadowcrewShut down: October 2004 Trafficked in: Stolen and counterfeit identification Twenty-eight people were arrested when federal agents seized control of this Web site. The Secret Service says the Shadowcrew had

Timeline: Cybercrime

Some of the most infamous computer crimes have occurred in just the last five years. Here is a look back at significant attacks launched from the U.S. and overseas and

Voice of Experience: Garbage Disposal

Rich MaloneCIOEdward D. Jones & Co.St. Louis, MO.www.edwardjones.com MANAGER’S PROFILE: In charge of information-technology strategy and operations for the 83-year-old brokerage firm, which reported revenue of $2.8 billion for 2004.

Watchfire: Is Your Site Seaworthy?

Watchfire’s mission is to make sure a Web site won’t be looted by pirates—or sink because the crew failed to make it watertight—as it sails the Internet’s oceans. The company

Shadowcrew and Law Enforcement: Player Roster

Job titles drawn from an indictment issued by a grand jury sitting for the District of New Jersey in Newark. SHADOWCREW Andrew Mantovani(a.k.a. Deck, a.k.a. d3ck, a.k.a. BlahBlahBlahSTFU, a.k.a. DeckerdIsMissin,

Does Outsourcing Deliver the Goods?

What is now referred to as Coase’s Law states that a company will purchase goods and services from suppliers (that is, outsource work) if the suppliers’ costs, plus the costs

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.