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At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.
When I became chief information officer of United Parcel Service in 1996, I encountered my biggest challenge as a technology manager. The staff was developing shipping software that resided on
When Baseline was founded four years ago this month, we did not look at the product we were about to produce as simply a print publication. We saw it as
By Deborah Gage and Berta Ramona Thayer The Panama Supreme Court has declined to hear an appeal on whether a lawsuit against Multidata Systems International, the American company whose software
No security alarms went off when ring maker Jostens recently lifted Best Buy’s homegrown application integration software. That’s because Minneapolis-based Jostens wasn’t stealing from Best Buy. It was sharing—through a
AARP runs television spots panning the idea of allowing tens of millions of U.S. citizens to establish private accounts for their retirement, as part of the federal Social Security program.
The New York Stock Exchange has to automate its trading systems and slash the time it takes to execute a trade, or risk losing business to electronic exchanges. But much
The New York Stock Exchange has to automate its trading systems and slash the time it takes to execute a trade, or risk losing business to electronic exchanges. But much
Major League Baseball faces the kind of channel conflict a lot of businesses would love to have. More than 800,000 fans are willing to buy subscriptions to watch MLB games
Tim Dyson. David Geller. Anne Stanton. These are three of the most recent CEOs to begin expressing their opinions in Web journals, a.k.a. blogs. Not exactly household names. If the
Ziff Davis Media’s Baseline magazine was honored Wednesday with the 2005 Grand Neal at the 51st Jesse H. Neal National Business Journalism Awards presentations at the Waldorf-Astoria Hotel in New
Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.