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At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.
Gary KellySouthwest AirlinesJET JOCKEYTITLE: Vice chairman of the board and CEO TENURE: 8 months on current job; 19 years at companyEDUCATION: B.B.A. in accounting from the University of Texas at
When Home Depot chief executive Robert Nardelli met with Wall Street analysts in January, he said the best way to judge the company’s technology overhaul was to listen to the
Harry Stonecipher could learn a thing or two from Mark Cuban, the billionaire serial entrepreneur. Stonecipher was forced out as chief executive of Boeing when his romance with another executive
What if Alan Greenspan wanted to quickly find an economic statistic buried somewhere deep within gigabytes of Web pages, Microsoft Word files and other documents stored on the Federal Reserve’s
Searching for information can be a waste of time. A lot of time. In fact, some employees spend 15% to 30% of their workday searching for information in corporate documents
Welcome to the end of information technology as overhead.Your CEO wants your department to make a profit—or at least recover all its costs. Now you have to start billing other
What is it? Software that can correlate the performance and availability of your company’s information systems with its business goals. Such business service management products can immediately notify business managers
On Dec. 26, 2004, Finbarr Curran, chief information officer for the United Nations’ World Food Programme, was enjoying a relaxing holiday at his home in Rome. For the Irishman and
FBI Director Robert Mueller sat in the witness chair in front of a Senate Appropriations subcommittee on Capitol Hill—head bowed, hands folded on the table in front of him. He’d
Keith Triplett was clearly agitated. In his 26th year on the job, the dispatcher for freight train operator CSX Corp. was worked up about losing one-third of the capacity at
Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.