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At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.
THE OBSTACLE Nestlé needed to overhaul its information systems to improve profitability and give its executives the ability to adjust products and marketing on the fly. But getting more than
MANAGER’S PROFILE: Oversees about $1.3 billion in annual spending on goods and services. PPG, with sales of $9.5 billion in 2004, makes paints, adhesives, glass and industrial chemicals. HIS PROJECT:
Any business knows what it pays suppliers—just tally up the invoices. But are there sweeter deals to be had? Spend management and analysis software can show where the money’s going,
Over the past two years, according to customers, Ariba had a rough time ingesting FreeMarkets, formerly a bitter rival in the online sourcing market. But now that the combined company’s
Ketera Technologies has won customers with a relatively low-cost hosted software model and an emphasis on easy-to-use, Web-based applications. But some say the company has delivered subpar service: At least
Frictionless Commerce rubs customers the right way. Though at times constrained by its small size, the 85-person company is praised for being open and responsive, and for providing a well-rounded
Prosperous firms’ innovations come largely from leveraging the knowledge of employees—people who can improve products and services, offer better customer care or boost operating efficiencies. But what is an employee
Right before Christmas, ABN AMRO Mortgage and Marriott Vacation Club International sent their customers a nice little present—news that they had lost backup tapes containing their names, Social Security numbers
Among hard-core Web developers and the aficionados of all things Web 2.0, there is a lot of excitement over the concept of creating new Web applications by mashing together diverse
The stickiest management problem you’ll ever have isn’t getting outsourcing to work well, although that’s probably a close second. It’s surviving the angst of outsourcing tech work in the first
Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.