Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Our latest news and insights.

How’s the Beef?: USDA Goes Mobile

On Christmas Day 2003, officials at the U.S. Department of Agriculture got a gift they wished they could exchange: the positive test results from a cow in Washington State that

Tools for People Who Need People

Lots of companies claim that “people”—by which they mean experienced and motivated employees—are their No. 1 asset. But are they sure they’re actually recruiting and promoting the cream of the

Vurv Technology: Hello, My Name Is…

It’s not just for hiring anymore: In February, Recruitmax rechristened itself Vurv (pronounced “verve”) Technology, explaining that it now offers performance and compensation management applications in addition to e-recruiting tools.

Computer Security: When Bots Attack

It happens in minutes. Hackers with bot code break into vulnerable computers, turn them into zombies and launch an assault against your computer systems. And while you scramble to secure

Updating Your Mainframe Apps

To reduce costs and improve return on investment on their information systems, organizations have been moving mission-critical applications from mainframe computers to less expensive Web platforms such as .NET. One

Baseline’s 100 Smartest Companies

Computers manipulate numbers and track words better than people do. But they can’t think. They aren’t smart. Smartness is an animal trait and, for now, we humans are at the

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.