As seen in:

Our latest news and insights.

Diageo: Kindred Spirits

If Diageo North America chief information officer Barbara Carlini buys a bottle of Johnnie Walker Red whiskey at a liquor store, she knows she won’t see the sale in her

A Security Company’s Security Headaches

Four years ago, former Cisco Systems engineer Peter Morch was charged with downloading blueprints, e-mail and other property from Cisco’s servers-and taking the information to his new employer, Calix Networks.

Information Destroyers

The Data UndertakersThere’s one sure-fire way to keep information from prying eyes: Blast it into oblivion. When words and numbers outlive their usefulness to a business—or if they exist in

The Good, the Bad, the Guilty

Robert McKimmeyFormer chief technology officer, Business Engine Software McKimmey pleaded guilty in July to conspiracy to commit theft and downloading trade secrets from the computer network of software company Niku,

Action Plan: Confronting Digital Espionage

The FBI ranks espionage—including economic espionage—second only to terrorism on its list of threats to combat domestically. Where does defending against digital spies fall on your priority list? “Don’t assume

Voice of Experience: Cut the Chit-Chat

Hugh HaleBlueCross BlueShield of TennesseeDir., Technical ServicesChattanooga, Tenn.www.bcbst.com Manager’s Profile: Oversees telecommunications and information-technology systems technical support for the health insurance provider, which serves 4.6 million people and paid $14

Aspect Communications: A Little Static

Aspect Communications, a veteran of nearly two decades in the call-center game, leaves some customers positively upbeat—but others are less than enthusiastic. Under recently appointed CEO Gary Barnett, the company

Avaya: Phone Pedigree

Fans of Avaya say the reliability and sophistication of its call-center products—vestiges of its roots as part of AT&T—make it the one to beat. “Avaya has been developing this stuff

Genesys: Good Citizen — Usually

One of the best things going for Genesys Telecommunications Laboratories, customers say: It’s happy to speak to just about anything else in the call center. The company’s Inbound Voice software,

Museum of Modern Art: Untitled Work

Don’t ask chief information officer Steve Peltzman about the Roy Lichtenstein pop art painting, The Dance, in the Museum of Modern Art’s new 12,400-square-foot lobby in Midtown Manhattan. Ask the

Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.