Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Our latest news and insights.

SAP Co-founder Discusses Competitors, Potential Buyers

ORLANDO, Fla.—Hasso Plattner, co-founder of SAP AG, the world’s largest software developer, said he views three companies as potential competitors in the next five years: Oracle, Microsoft and Google. “I

Dell Could Trigger PC Price War

Dell appears poised to spark another PC price war. But analysts say that offering lower prices alone isn’t likely to help the world’s largest PC maker end a run of

Security Breach: Power Plant’s Data Leaks Onto Net

THE PROBLEM: Sensitive documents about a Japanese thermal power plant–including a list of the names and home addresses of the plant’s security personnel–were uploaded to an Internet file-sharing network by

Project Guide: Managing Mobile Device Security

Technology and telecom managers are increasingly tied up keeping track of smart phones, personal digital assistants and other devices. Baseline¹s Project Guide offers tips for managing and securing these devices.

SAP’s Agassi Outlines ESA

ORLANDO, Fla.—It’s not common to hear impromptu applause during a keynote address—especially at a tech conference—but applause there was during Shai Agassi’s May 17 speech at Sapphire, SAP AG’s annual

Microsoft Ratchets Up Enterprise Search Offerings

Microsoft is ratcheting up its enterprise search offerings and is set to announce a new client-based application known as Windows Live Search as well as Microsoft Office SharePoint Server 2007

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.