As seen in:

Our latest news and insights.

When IT Success Taps Team Spirit

I filled a transitional role as chief information officer of SunTrust Banks: I had one foot in the past and one in the future. I really enjoyed being with the

CompStat: From Humble Beginnings

The snow was falling, heavily. Gene Whyte, John Brancato, Richard Mehia and John Yohe wanted to go home, before the weather turned impenetrable. But Brancato, now a narcotics detective, had

Time for a Fresh Federal Infrastructure?

“What’s good for America is good for General Motors, and vice versa,” GM president Charles “Engine Charlie” Wilson told Congress in 1953, after he was nominated to be Secretary of

The Software License Pit, and Its Perils

Does your company want to buy more software than it needs? Of course not, you answer. But just a few years ago, overspending on licenses was a popular “strategy” to

Electronic Product Code

What is it? The next generation of the Universal Product Code (UPC) system. What’s new about it? While a UPC symbol registers a product’s make or model, an electronic product

How CIOs Reach the Top

Every year, senior managers participate in a corporate beauty contest—and few technology executives make the final list. A Baseline analysis finds that only 37 chief information officers ranked among the

The Price of Efficiency

Call it the mathematics of slack: For each hour gained through productivity-enhancing software, less than an hour of additional labor usually gets done. Or, as Rebecca Wettemann, director of research

Kroll Inc.: Shoe-Leather Snoops Go High-Tech

Corporate espionage, embezzlement, kidnapping, mob threats, retrieving financial records from trashed computers, terrorist attacks … these are not the events that most corporate security personnel are equipped to handle. When

Are You a CIO Who Matters?

Every year, senior managers participate in a corporate beauty contest—and few technology executives make the final list. A Baseline analysis finds that only 37 chief information officers ranked among the

Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.