Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Our latest news and insights.

Microsoft Confirms PowerPoint Zero-Day Attack

First Word, then Excel, now PowerPoint. For the third time in two months, a zero-day vulnerability in a widely used Microsoft Office software application is being used in targeted hacker

Most CFOs Harbor Security Concerns

Chief financial officers continue to rank information security as their top priority as compliance auditors and the fear of public humiliation over data leaks drive new levels of IT security

Security: Don’t Spring a Data Leak

Steven Zimmerman, vice president of technology risk management for Regions Financial Corp., a financial services company in Birmingham, Ala., with $85 billion in assets, used to get challenged about the

Lost Laptops: It’s a Scary Story

I didn’t think it could happen to me. Not me. I read too much, know too much. I’m the type of person who learns from others’ mistakes. But it did

Firefox 2.0 Beta 1 Is No Slam-Dunk

The war of the browsers continues with a series of beta skirmishes, as Firefox 2.0 Beta 1 enters the fray. Maybe we should call this the prequel for the next

Dell Takes On Pricing in Image Makeover

PC makers are going back to the basics on pricing in an attempt to entice buyers. Dell, which has scheduled a news announcement for July 13, is expected to reveal

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.