As seen in:

Our latest news and insights.

Tools for People Who Need People

Lots of companies claim that “people”—by which they mean experienced and motivated employees—are their No. 1 asset. But are they sure they’re actually recruiting and promoting the cream of the

Vurv Technology: Hello, My Name Is…

It’s not just for hiring anymore: In February, Recruitmax rechristened itself Vurv (pronounced “verve”) Technology, explaining that it now offers performance and compensation management applications in addition to e-recruiting tools.

Computer Security: When Bots Attack

It happens in minutes. Hackers with bot code break into vulnerable computers, turn them into zombies and launch an assault against your computer systems. And while you scramble to secure

Updating Your Mainframe Apps

To reduce costs and improve return on investment on their information systems, organizations have been moving mission-critical applications from mainframe computers to less expensive Web platforms such as .NET. One

Baseline’s 100 Smartest Companies

Computers manipulate numbers and track words better than people do. But they can’t think. They aren’t smart. Smartness is an animal trait and, for now, we humans are at the

Baseline is an independent publication focused on the intersection of business and technology.

Our editors at Baseline work tirelessly to provide our readers with the most relevant and recent business technology information. We work with influencers and industry experts to help you implement technology into your business. 

Every technology solution we recommend has been vetted by our technology.

To maintain objectivity, we don’t accept sponsorships or commissions for promoting specific tech products or free services in exchange for favorable reviews. We provide unbiased opinions and expert insights to inform our audience.

We don't overlook long-term technology trends.

Your technology strategy should serve your business for years to come, which involves ongoing costs and updates. That’s why we don’t just focus on initial implementations. Instead, we gather first-hand data on the long-term expenses associated with maintenance fees, scalability requirements, and potential upgrade costs you can expect.

We are constantly getting better day by day.

We are committed to providing honest assessments – especially if a solution fails to meet expectations. Our publication is an independent technology resource that doesn’t accept payment for positive reviews.

We will tell you when a software isn't what it seems.

We continuously seek ways to enhance our analysis, from developing new benchmarks for software performance to upgrading our software assessment tools. If you’d like to suggest technology solutions or strategies we should evaluate or have any feedback for us, please reach out or join our online forum.