Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Our latest news and insights.

Staffing Firm Hires Itself a CIO

Recruiting firm Hudson on Monday named Michael Whitmer CIO for North America, hoping he’ll help right the company’s PeopleSoft project. Also Monday, Hudson’s parent company, New York-based Hudson Highland Group,

SAP Goes Vegas With Exec Hire

SAP has decided it wants a piece of Vegas action. The German software giant on Tuesday announced that it has named Rod Massey, former chief information officer of Clark County,

Sprint Announces WiMax 4G Wireless Service

Sprint Nextel will begin offering a high-bandwidth wireless service to customers by the end of 2007 that will use WiMax technology and operate in the 2.5GHz band, where Sprint has

Engineers: DC Power Saves Data Center Dough

Engineers at the Lawrence Berkeley National Laboratory and about 20 technology vendors this month will wrap up a demonstration that they said shows DC power distribution in the data center

No Surprises, No Disappointments for Apple

Although industry watchers have speculated for months about new video iPods and the possibility that the company may offer movie rentals, Apple CEO Steven Jobs left the stage at the

Researchers Warn of Serious BlackBerry Vulnerability 2

Businesses that use gateway security appliances to protect Research In Motion’s BlackBerry communications servers could be subject to attacks based on the planned release of exploit code by a high-profile

Microsoft to Pay Reparations for Vista, Office Delays

Microsoft is working on a new reparations strategy, known internally as a customer incentive program, for those customers with volume licensing programs who will be negatively affected by the delay

Disaster Recovery Software: Make a Copy, Stay in Business

Sept. 11, 2001, provided a wake-up call for both information-technology managers and corporate executives who hadn’t invested in disaster recovery processes like data replication, which allows companies to copy applications

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.