Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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How to Manage Application Enhancements

One of the endless challenges for a large corporate software engineering organization is to develop an effective process for handling the steady stream of small changes, fixes and enhancements that

CA Brings J2EE App Management Techniques to .Net

As more large IT shops develop Microsoft .Net applications, there is an increasing need to be able to manage the performance of both Java 2 Platform, Enterprise Edition and .Net

FBI: Companies Need to Report Cyber Attacks

NEW YORK—Companies should do more to report cyber-crimes such as hacking and phishing to help federal authorities investigate and ensure that additional data isn’t compromised beyond initial attacks, a high-ranking

Trio to Offer Mainframe Alternative

Hewlett-Packard, Intel and Oracle are teaming up on a push to make it easier for users to modernize their applications that currently reside on mainframes. The three vendors are unveiling

Sensing a Bubble, IT Worker Optimism Plunges

The third quarter exhibited a sharp drop in IT worker confidence, as an increasing number of technology professionals say they believe that the economy is weakening, according to the IT

Gateway Recalls Sony Batteries

Add Gateway to the list of PC makers that are recalling batteries made by Sony. The Irvine, Calif., company on Oct. 23 issued a voluntary recall of 35,000 lithium-ion batteries

IT Issues Resurface at TIAA-CREF 2

The IT issues at the Teachers Insurance and Annuity Association – College Retirement Equities Fund, one of the nation’s largest private retirement systems, have once again reared an ugly head.

Cisco Launches Lifelike Videoconferencing System 2

Cisco Systems on Oct. 23 will attempt to change the videoconferencing game when it takes the wraps off its Cisco TelePresence system that more closely resembles an in-person meeting. The

Oracle Upgrades SOA Offerings

Oracle opened its Oracle OpenWorld conference with a series of SOA-related announcements, including the availability of Oracle SOA Suite 10g Release 3. With service-oriented architecture as one of the themes

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.