Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Our latest news and insights.

SAP Pushes SOA, On Demand

ATLANTA—In his keynote address here at Sapphire April 24, SAP CEO Henning Kagermann said that SAP has completed the Enterprise Services Architecture road map it embarked on nearly five years

Industry Pundits: Move to SAAS Is ‘Permanent’

MOUNTAIN VIEW, Calif.—The move away from the traditional packaged software model toward software as a service, with all its associated new business and revenue models, is a permanent one, speakers

NIST Advises on RFID Security Risks

Recognizing the potential risks inherent in the use of RFID technology, the National Institute of Standards and Technology, a nonregulatory agency of the U.S. Department of Commerce, has published its

Do Computer Pros Work Less Than Others?

Among eight broad professional occupations tracked by the government, only one category–consisting of educators, trainers and librarians–average fewer hours at work each week. The occupation category comprising computer and mathematical

Company Keeps Its Cool, Lowers Costs

The research firm Gartner last fall ranked Data Return LLC, a small, independent managed services provider, among a handful of leaders in its 2006 North American Web Hosting Magic Quadrant

LignUp Aligns VOIP, SOA with App Dev Tools

LignUp will introduce the latest version of its Communications Application Server on April 30, contributing to the effort to make it easier for application developers to add voice as a

Meet the New Linux Kernel: 2.6.21

It took longer than Linux creator Linus Torvalds would have liked, but the latest Linux kernel, version 2.6.21, has arrived. It brings many minor and major changes in how Linux

Websense to Acquire Security Rival SurfControl

Websense announced April 26 that it will acquire fellow Web security provider SurfControl for $400 million. The deal is expected to close in about four months, pending approval from government

Adobe Open-Source Move Sets Showdown with Microsoft

Adobe Systems has announced its plans to open-source its Flex Web development framework. The San Jose, Calif., company is releasing its Adobe Flex source code to the open-source community to

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.