Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Our latest news and insights.

U.S. Rep. Sounds IT Wake-Up Call

In an article in the Spring issue of Issues in Science and Technology,Congressman Bart Gordon, chair of the house Committee on Science and Technology, lambasted the education system for not

HP Beefs Up Blade Services

Hewlett-Packard is moving to show its blade customers that there’s more to its service offerings than hardware repairs. Starting May 11, the Palo Alto, Calif., company will start offering blade

Kaiser’s Player Roster

George HalvorsonChairman and CEO, Kaiser PermanenteIn a speech to the Commonwealth Club in San Francisco, Halvorson said Kaiser “really did screw up” transferring patients into the transplant center. Nevertheless, he

Comparing Kidney Transplant Facilities

From the start, the rate at which Kaiser Permanente patients got kidney transplants fell below national averages, as well as below the rates at the two major centers nearby. As

Nokia Launches Energy-Saving Phones 2

Nokia on May 10 announced new phones designed to help users save energy by notifying them when their phone has been charged. The phones feature an alert that encourages people

Java Security Traps Getting Worse 2

A year ago at JavaOne, Fortify Software Founder and Chief Scientist Brian Chess gave a presentation titled “12 Java Technology Security Traps and How to Avoid Them.” A year later,

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.