Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

As seen in:

Our latest news and insights.

Disaster Recovery Software: Make a Copy, Stay in Business

Sept. 11, 2001, provided a wake-up call for both information-technology managers and corporate executives who hadn’t invested in disaster recovery processes like data replication, which allows companies to copy applications

Laptop Lifted From Data Provider’s Office

Tack on another case in what seems to be an epidemic of laptop thefts and losses: Wolters Kluwer, a Dutch business information publisher, earlier this month informed U.S. employees that

Baseline Survey: The Mobile Motive

What’s driving mobile computing purchases by enterprises? Hint: It’s not the junior executive pining to pocket the shiniest device he can get his mitts on. The clear-cut No. 1 business

Ameriquest Mortgages: Risky Business, Risky Practices

Ameriquest calls itself the “Proud Sponsor of the American Dream,” but Mark Bomchill remembers his one-year stint processing loans at a branch outside Minneapolis as a nightmare. Before joining Ameriquest

Companies Gain by Swapping Software

No security alarms went off when ring maker Jostens recently lifted Best Buy’s homegrown application integration software. That’s because Minneapolis-based Jostens wasn’t stealing from Best Buy. It was sharing—through a

Patent Spending

Technology companies are aggressively asserting their rights to payments from disputed patents, violated copyrights and abuse of intellectual property. Now, the mayhem is spreading to customers who use contentious technology,

NORA and ANNA

“Non-obvious relationship awareness” (NORA) software probes databases in any language, searching for obscure matches between relevant information. Anonymized data (ANNA) software uses the same technology to investigate data that has

Albertson’s: A Shot at the Crown

Wal-mart only began selling groceries in 1988. Now it sells $56 billion of foodstuffs and household goods in its supermarkets every year. That makes larry johnston an underdog. The alumnus

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.