Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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And We Said, Let There Be Light

It’s hard to deal with an everyday task, much less a crisis, when you’re literally in the dark. When the World Trade Center was attacked on Sept. 11, many companies’

After the Disaster

The bombing of the World Trade Center and the Pentagon destroyed buildings and lives. It also shattered widely held beliefs. Even mundane things like power outages now seem sinister. At

25% Solution

Planning for the loss of one-fourth of your technology staff can be overwhelming unless you’ve already prepared for the temporary loss of so many people. Indeed, Sabre, the company that

10% Solution

Disasters of all kinds present the same problem: They are sudden, and their effects are spread unevenly. When it comes to staffing, you probably won’t suffer a sudden loss of

The Bottom Line Per … Michael Radcliff

As chief technology officer of Ingersoll-Rand, Michael Radcliff sets technology strategy for a diversified $9 billion company that sells everything from industrial air-conditioning systems to road-paving equipment. He spoke recently

In Security, There’s No Second Chance

Now, more than ever, you need good sense on how to protect your company’s data and networked communications. Luckily, there is good advice out there. Unluckily, if past performance is

The Tao of Being A Technology Executive

The greatest challenge you face as a technology manager in a large enterprise is that most of what you do is damn invisible. It’s like a lot of house repairs:

The People Principles

Four weeks after the World Trade Center and Pentagon disasters, about 5,500 information technology executives from the Western Hemisphere braved long lines and toughened security to journey to Orlando, Fla.,

Cantor Fitzgerald – Forty-Seven Hours

For Joseph Noviello, September 11 began at 6:30 a.m. with a phone call confirming that an annual fishing trip with colleagues at the Cantor Fitzgerald bond trading firm was still

In Your Sites: Avon Site Analysis

Avon has set up two ways to buy its products online, one directly from the company (Avon.com), and one through fairly standardized Web sites for its sales representatives (YourAvon.com). In

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.