Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

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Fishing for Assets

Financial advisers at the Merrill Lynch office in San Jose, Calif., cringe just before 1 p.m. local time, and it has nothing to do with trying to snag profits before

Past-Forward 3

Trucking company Roadway Express has committed itself to analyzing everything from the size, number and content of shipments, to each step in moving a pallet of toasters from factory, to

The Bottom Line Per… Bruce Saugstad

The Minnesota company, with an estimated $3 billion in annual revenue, sells frozen pizza including Tony’s, Red Baron and Freschetta, and delivers ice cream and other frozen foods to homes

By the Numbers: August 2003

For full infographics, please download the PDF at left. Although more than 50% of companies say that business cases are required for their information-technology investments, they follow such policies less

Can the CIO Be An Endangered Species?

The code-writing is on the screen.Development of software is shifting to India, China and the Philippines.Deployment also is moving out. PeopleSoft has announced the creation of an implementation lab in

Will Java Roast on An Open Fire?

The way Sun’s Java programming language has been developed is something of a paradox.Sun owns the core code behind Java, which is used to create applications that can run across

Quiz: Do You Need CPM?

1. We want to revise plans more often, based on whether goals are met. DISAGREE     AGREE 1. 2. 3. 4. 2. When we report results, they don’t adequately

Baseline Business Information Services

Calculate Your Own Bottom Line in I.T. Baseline also helps technology suppliers and technology users create interactive tools that allow them to calculate the benefits of and returns on deployments

Will A Custom Car Sell?

Start-up Build-To-Order has grand plans on the technology and manufacturing front, but all that will be for naught if it can’t buck the odds and sell a new brand. New

SCO’s Smoking-Gun Tour

NEWS ANALYSIS–Is SCO’s smoking gun against IBM a sheet of 8 x 11 paper with pertinent lines of programming highlighted in red and blue? This code, which was allegedly lifted

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.