Find Your Baseline: Where Business, Technology & Personal Growth Converge

At Baseline, we explore the essential building blocks for success—combining smart tech insights, innovative business strategies, and practical mindset tips to help you thrive in a changing world.

As seen in:

Our latest news and insights.

To Protect and Serve

Many organizations are keeping a lid on security spending, but that doesn’t mean they’re standing pat. Instead, they’re trying to spend available dollars more wisely. That can mean consolidating responsibility

September 2003 Online Extras

24/7 SERVICES The Coming Commoditization of Compensation (Topline Online Exclusive) 1.4 million U.S. jobs will be moved offshore by 2015. Find out where, why and how (much). Foreign Worker Debate

Corporate Performance Management

What is it? An umbrella term for systems that monitor the key metrics of business performance. A corporate performance management (CPM) suite contains software to help plan initiatives, track progress

Clorox Brightens Its IT with SAP

When Gerald E. Johnston was promoted from chief operating officer to chief executive of Clorox, he deemed the installation of SAP software one of his “personal priorities.”That SAP rollout is

Innovate. (But Delegate.)

Colgate-Palmolive is nearly a $10 billion company, and we operate literally everywhere in the world. The company’s strength has been building new business, country by country. Historically, it was appropriate

Novell, Ximian: Opposites Attract

After Novell’s announcement this week that it plans to acquire Ximian, industry observers might be forgiven a collective “Huh?” At first glance, the two seem to be the least-compatible of

Auditing An Oracle

Shareholders nearly deify Warren Buffett for the way he manages his diverse holding company, Berkshire Hathaway of Omaha. There’s little doubt that he’s squeaky clean in how he operates. But

Step One: Get the Job(s) Done

Projects are complicated creatures. From software development to building construction to nuclear maintenance, each initiative has specialized needs, and tackling them all calls for the continual juggling of finite resources—both

Against the Grain

Less than a week after two of the largest U.S. furniture manufacturers ran up a white flag in the face of inexpensive imports, John Bassett III exhorts his troops to

Baseline is an independent publication focused on the intersection of business and technology, with a unique twist: we also dive into the personal foundation—the “baseline”—that drives success.

Here, you’ll find articles on cutting-edge tech trends, strategic leadership, and game-changing ideas, alongside insights into productivity, mindset, and the habits that set top performers apart. By addressing both external innovation and internal growth, Baseline helps you stay ahead of the curve in every aspect of your professional journey.