Virtuous, a leading Responsive Fundraising Software company helping nonprofits grow giving, announced a minority growth investment through a funding round led by Susquehanna Growth Equity (SGE), an entrepreneur-centric growth equity firm. This significant investment will fuel Virtuous’ mission to accelerate product innovation and enhance services for its nonprofit customers. With this new capital, Virtuous plans to expand its suite of innovative tools designed to empower nonprofits with data-driven insights, seamless integrations, and a more personalized approach to fundraising.
The funding will enable Virtuous to accelerate the development of new features including AI tooling, expanded integrations, third-party data insights, and platform upgrades based on the needs of its users. Gabe Cooper, CEO of Virtuous, said, “We are incredibly excited to partner with SGE for this critical phase of our growth. Their investment not only provides us with the resources to continue advancing our technology but also reinforces their belief in our vision to help nonprofits succeed.”
In addition to product development, Virtuous will invest in expanding its customer success and services teams to provide unparalleled support and playbooks to its growing base of nonprofit users.
Virtuous secures significant growth investment
This commitment will help nonprofits leverage the full potential of the Virtuous platform and advance its ultimate mission of helping nonprofits create $10 billion of net new generosity globally. Ben Weinberg, Managing Director at SGE, said, “We are proud to partner with Virtuous in its mission to revolutionize nonprofit fundraising through its innovative and proven approach to CRM.
Virtuous enables nonprofits to better identify potential fundraising opportunities through their seamless software with actionable reporting capabilities, integrated marketing tools, and online giving platform.”
In connection with the deal, SGE team members Ben Weinberg and Aneesha Raghunathan will join Virtuous’ Board of Directors. Virtuous has made the Inc. 5000 list for three years in a row, has been recognized as a Leader in the G2 Nonprofit CRM grid, and has been named one of Inc.
Magazine’s 2023 Best Places to Work.
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