Tech Wins a Key Position at the 2014 World Cup

By Dennis McCafferty
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    On average, World Cup fans are 31% more likely than the average U.S. adult to watch online video on multiple devices.

The 2014 FIFA (Fédération Internationale de Football Association) World Cup may go down in history as the most tech-friendly one to date, according to a number of published reports. Matches are currently under way, wrapping up with the championship in Brazil on July 13, as a total of 32 teams qualified for the final tournament. Given all of the intense global excitement, demand will remain extremely high to access World Cup-related content online—especially on mobile devices. And the sport's fans are much more tech-savvy than average U.S. adults, according to recent research from Experian Marketing Services. So with the "fùtbol frenzy" well under way, we're presenting sample findings from Experian, along with other intriguing tech-related facts about this year's events. The following slides cover everything from anticipated online traffic to IT security to a highly anticipated innovation that promises to settle any arguments about whether a goal was scored. Our facts were compiled from Experian's research, as well as from online reports and company announcements.

This article was originally published on 2014-06-13
Dennis McCafferty is a freelance writer for Baseline Magazine.
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