From hardship to success: iD Fresh Food’s journey

Fresh Food's Journey

PC Musthafa, CEO and co-founder of iD Fresh Food, has turned his company into a household name, delivering hot dosas and idlis to Indian homes every morning. Despite being the son of a daily wage laborer and previously struggling with financial circumstances, Musthafa’s unwavering dedication to his dreams led him to build a business that today not only provides employment to thousands but also caters to the daily dietary needs of numerous Indian households.

Born in a remote village in Kerala, India, Musthafa was forced to work with his father from a young age. However, his determined spirit pushed him to persist with his education, leading him to obtain an engineering degree from NIT Calicut and an MBA from the Indian Institute of Management, Bangalore. What distinguishes Musthafa is his refusal to let his past define his future, morphing every setback into a stepping stone toward his goals.

iD Fresh Food, launched by Musthafa and his four cousins in 2005, began in a small kitchen in Bangalore. The company, named after Musthafa’s ID card and his cousin, Shamsudeen’s love for idli and dosa, started with humble beginnings.

Turning adversity into triumph: iD Fresh Food’s story

Today, it is recognized for its quality Indian foods. Their belief in maintaining authentic cooking methods is evident in their consistent product quality, a testament to customer loyalty and the secret behind their continuous growth.

Despite facing head-on competition in the Chennai idly-dosa market in 2009, the company bounced back through substantial innovations and regained its marketplace standing. Today, their product range includes ready-to-cook parotas, chapatis, natural paneer, and more, marking them as a true innovator in the food industry.

With the strategic leadership of Musthafa at its helm, iD Fresh Food has now extended its reach beyond India and into international markets such as the UK, US, UAE, Saudi Arabia, Oman, and Qatar. This expansion, coupled with a robust international presence, has led to substantial revenue generation and positions iD Fresh Food for a promising future. Musthafa’s rags-to-riches story and the journey of iD Fresh Food serve as a notable example of entrepreneurial success achieved through sheer determination and grit.