Smooth collaboration and accessible routes of communication are essential for the successful management of any business. Organizations need a powerful communication platform apart from the commonly used business tools to ensure that employees can connect and collaborate with others (colleagues, associates, vendors, partners) even when working from different locations.
Enterprise social network (ESN) tools are designed to help businesses achieve these goals efficiently.
ESNs, like all social media networks, provide businesses with the ability to share updates with many people at the same time. Its real-time messaging feature allows organizations to communicate securely and dependably.
What Is Enterprise Social Networking?
Enterprise Social Networking means the process of using social networking, social media, and other similar technologies to connect employees and business processes.
Also, ESN involves using social networking tools within an organization for communication, collaboration, and information sharing among employees, partners, and other stakeholders. ESN platforms come with features such as activity streams, user profiles, instant messaging, group discussions, file sharing, and social analytics.
Why Use Enterprise Social Networking?
ESN helps improve productivity, knowledge sharing, innovation, and engagement. This is achieved by leveraging the power of social media to nurture a culture of collaboration, transparency, and feedback. It performs the role of an internal social network that replicates the features and benefits of traditional social media platforms.
- ESN offers a simple way of establishing cross-functional communication
- It empowers employees to work more efficiently and effectively.
- If leveraged correctly, it boosts employee engagement.
- It helps build community and creates a sense of belonging to the workplace.
What Makes ESN Different from Traditional Social Media Platforms?
ESN platforms are different from traditional social media platforms in many ways. The key differences are:
- ESN platforms simplify communication, collaboration, and knowledge sharing within an organization or community. Social media platforms are designed for individuals to connect and share content with their friends and followers.
- ESN platforms are private and can be accessed only by the employees or members of a specific organization or community. Social media platforms are, by default, public and allow almost anyone to view and interrelate with the content.
- They offer security and can protect sensitive information, which is a very valuable feature for organizations. Businesses can be sure their confidential data cannot be accessed by unauthorized users. Social media platforms often have weaker security measures. They are vulnerable to hacks and data breaches.
ESN platforms come with features customized to meet the needs of businesses and organizations. So, these include internal messaging systems and file-sharing capabilities. Social media platforms have features like likes, comments, and sharing that can be of little value in professional business communication.
The Core Benefits of Using an Enterprise Social Network
It Helps Streamline Communications
ESN platforms help streamline communications within an organization. It offers a centralized platform for communication and collaboration and can reduce the need for email and other forms of communication. Users can communicate through various tools and channels, such as internal messaging systems, chat rooms, forums, etc.
By providing a secure space for employees to connect and share information, ESN platforms help develop a sense of community and promote knowledge sharing within an organization.
ESNs also make company directories more accessible. Employees need not search for the email addresses of their colleagues to communicate with them. They can quickly locate colleagues and communicate in real-time directly.
It Works as a Knowledge Repository
The ESN platform can work as a knowledge repository, as employees can use the platform to share information. They can use resources such as best practices, documents, templates, and training materials and share them with other employees who may find them helpful in their work.
As a knowledge repository, the ESN platform can help to break down silos within an organization. Some departments or teams tend to work independently and do not share information or knowledge. Using an ESN platform, employees can easily connect with colleagues, share knowledge and skills, and collaborate on projects.
Provides the Convenience of Centralized Collaboration
ESN platform provides centralized collaboration by bringing together different communication channels and providing a centralized location for storing and accessing information and resources. This can help improve productivity and efficiency within an organization and make it easier for employees to communicate and collaborate.
Putting all of the shared documents, crucial project data, and task assignments in one place allows team members to access them as and when needed. ESN makes collaboration less complicated, even for remotely located teams, by centralizing the entire process.
Enterprise Social Networking can be one of the best gifts you can give your employees. Before you integrate an ESN platform within your business, you must ensure it meets the communication needs of your workspace effortlessly. Most ESNs come with document-sharing and task-management tools within their platform. They also have a chat function. You can choose a platform that best meets all your communication and collaboration needs smoothly, securely, confidentially, and affordably.