Ten Steps to Building a Winning Mobile Strategy

By Dennis McCafferty
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    Identify Where You Are

    Identify Where You Are

    A "mobile-first" company proactively deploys mobile apps enterprisewide to transform business processes, instead of deploying them on a case-by-case basis.

IT organizations can prove their value by leading their company to a comprehensive and budget-benefiting mobile strategy. For guidance, consider the following 10 step-by-step best mobility practices from FeedHenry, which provides cloud-based mobile enterprise application solutions. They were adapted from the eBook "10 Steps to Shape Your Enterprise Mobility Strategy," which encourages technology professionals to think like business partners as they pursue mobile initiatives. Such leadership is clearly needed, as more than one-third of all companies lack a mobile strategy, according to Yankee Group research. By combining resourceful planning with a commitment to continuous improvement, IT teams will help their companies boost profits by increasing the agile deployment of mobile tools. According to the eBook, "As with any investment, expenditure on mobile initiatives [requires teams to] define what success looks like. That means being able to measure the return on mobility generated by being able to deliver the right information to the right people on any device at any time, supporting smarter working practices and timelier interactions." Here are 10 steps to help you build a successful enterprise mobility strategy.

This article was originally published on 2014-07-07
Dennis McCafferty is a freelance writer for Baseline Magazine.
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