How to Build a Successful Mobile Enterprise

By Dennis McCafferty
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    84% of CIOs consider mobile solutions a critical investment to get closer to customers, and 94% of CMOs rank mobile apps as crucial to their digital marketing plans.

Need more proof that employees are increasingly driven by mobility? Then consider this: There are 10 times more smartphones and tablets sold every day than babies born. And this: The average person checks his or her smartphone 150 times a day—nearly once every six minutes, assuming they sleep. Meanwhile, mobile data traffic increases about 80 percent a year. Along with these and other findings in a recent report, the IBM Institute for Business Value presents a how-to guide for IT professionals to help them empower their organizations to become thriving mobile enterprises. The report, "The Individual Enterprise: How Mobility Redefines Business," introduces best practices and five essential mobile enterprise building blocks, which cover connectivity and security, as well as more strategic qualities such as analytics. "Currently, most enterprise mobile use has been restricted to email, calendaring and instant messaging," says Saul Berman, vice president and chief strategist for IBM Global Business Services. "Consider how combining mobile devices and cognitive analytics can completely transform how we work, industries operate and companies perform. Getting started with this new imperative requires leaders who can define what this journey will look like and champion a call to action."

This article was originally published on 2014-09-16
Dennis McCafferty is a freelance writer for Baseline Magazine.
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