How Digital Disciples Create Opportunities for IT
Smart connected devices are winning over new enthusiasts at an average rate of more than 2 million people per month, according to survey-based research published by Apigee. The resulting "Digital Impact Survey 2015: Digital Is Destiny" report states that IT should take advantage of the seemingly endless user appetite for all things digital. In contrast to some beliefs that the ubiquitousness of technology has created a chaotic universe of ceaseless connectivity, most of the people surveyed said that smartphones and mobile apps actually make them feel more in control of their lives. To gain additional benefits from tech advances, these mobile device users are interested in acquiring predictive apps that "learn" from the user's activities. They also want apps to play a bigger role in their interactions with retailers, bankers and health practitioners, among others. "Connected consumers have spoken," according to the report. "Most are delighted with the digital experiences they know today and are open to using more devices and even greater 'appcentricity' at work, at play and in commerce. The open question [is]: Which enterprises will seize this as an opportunity for growth or instead lose relevance in their digitally transformed lives?" An estimated 1,000 U.S. smartphone owners took part in the research.