Companies Must Deal With Mobile App Headaches

By Eileen McCooey
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    Companies Must Deal With Mobile App Headaches

    Companies Must Deal With Mobile App Headaches

    Business leaders recognize the importance of mobile apps, but many report that user experience, costs and management challenges stifle digital innovation.

Mobile technology is fundamentally changing the way business is conducted, and mobile apps are increasingly important to employees. In fact, many workers are requesting or suggesting apps for their specific roles and departments. "The App Dilemma: Meeting the High Expectations of Business," a report conducted by Wakefield Research and sponsored by Kony, reveals that enterprises recognize the need for apps, but are struggling to find the best way to develop them. The survey identified issues with both internally and externally developed apps. "Digital is impacting customer behaviors and even employee demands, forcing enterprises to rethink their application strategies," said Carlos Carvajal, chief marketing officer at Kony. "Businesses face major hurdles, including the high cost of app development and app management headaches. These are impeding digital innovation and hindering further investment in enterprise applications." Despite the importance of apps to business success, 27 percent of the study participants felt their IT department deprioritizes the mobile app strategy. The survey targeted 1,000 global line-of-business executives at companies with 1,000-plus employees across industries including banking/finance, healthcare, energy, utilities and marketing/sales. The majority of respondents were in the United States, but the survey also included respondents from 17 countries throughout the world.

This article was originally published on 2017-08-04
Eileen McCooey, a New York-based consultant and Baseline contributor, has extensive experience covering a wide range of business and consumer topics, including digital technologies and consumer electronics of all kinds.
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